Articles
Honest writing about AI: what it is, what it isn’t, and whether any of it is worth your time as a small business owner. No hype, no transformation promises.
Why we built this, and what we're actually trying to do
Where the site came from, who it is for, and how it makes money. If you want to know why before trusting anything on it, start here.
Why we're picky about who we recommend, and what that means for you
The AI agency market has grown fast. How we vet partners, what we look for, and why we have turned firms away.
AI is probably not what you think it is. You're probably not wrong about the bits you hate.
The complaints about AI are mostly fair. What the sceptics get right, where the argument stops one step short, and what actually works.
On being right about AI (and slightly wrong about what to do next)
Our accountant told us AI was terrible. He is not entirely wrong. A more personal version of the same argument, and how the conversation went from there.
Why our videos use an AI presenter (and why that is worth a conversation)
Our videos use an AI presenter. If your first reaction to that is sceptical, this is for you. The decision explained honestly.